What is the ISBN of the book? (You can find it on the first page after the cover.)

In Chapter 9, subsection 'The three rules of leverage', heading 'Brand needs are not the most important', there is a numbered list. What is the third entry on that list?

What is the second bolded heading under Chapter 11, subsection 'Leverage Brainstorm List'?

What is the seventh word of Chapter 2?

What is the last word of Chapter 19?