What is the ISBN of the book? (You can find it on the first page after the cover.)

At the end of the second paragraph in the Conclusion it states you are ready to be a what?

In Chapter 11, subsection 'Leverage planning', there is a heading called 'Brainstorming rules'. What is the first rule?

In Chapter 9, subsection 'The three rules of leverage', heading 'Brand needs are not the most important', there is a numbered list. What is the third entry on that list?

What is the last word of Chapter 2?